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2013 Lincoln MKZ Preview

Ford Lincoln is trying to improve the brand with the launch of the MKZ 2013-new model for sale in North America after the display at the International Auto Show in New York. Lincoln is more correct than the Ford Fusion MKZ, although both cars have the same architectural platform. Stone of the new direction of the brand that combines technology with style.

This is an important vehicle for luxury brands to decline - not just a representation of the re-creation of Lincoln, but the company's future lies in its success.

As before, Cadillac, Lincoln, biggest challenge lies in changing its image, aging and unkempt, and convince yourself to a new demographic, which is worth a premium price. Not easy. Success of the Ford Fusion is simply to create a compelling reason, the buyer, especially for what is essentially a luxury version of the midsize sedan to pay. As one wag observed, "Why pay more for Lincoln, if you buy a Ford that looks like the Aston Martin do?"
But their hopes Lincoln luxury sedan average size of new wins - a segment that is expected to grow 20 percent over the next three years.

While the waitress is very beautiful with a tray of dishes arranged in artistic circles in the Sand Artist Joe Castillo stage by an eagle with outstretched wings of a, turn raster scanning is the new face of Lincoln.

The first product from, the newly established 40,000 sq ft foot design center Max Wolff headed by the leader, made a secret screen printing MKZ somewhat surprising. In describing his performance as "simple elegance," said Wolff, MKZ, a vehicle that is "to determine the future of Lincoln."

Is swept back roofline has a sleek, almost coupe-look grille and revised wing of the eagle is a striking improvement over its predecessor luxury. But the most striking aspect of the design of the new MKZ is a glass roof. Largest industry in more than 15 square meters, slides, glass plate above the rear window - Providing cruise experience almost topless.

Although Wolff refers to the exterior of the car as a rolling billboard for the brand, he says, he is in it that the "seal the deal." Bring help to integrate the internal and external design teams under one roof design problems. Wolff is proud of the high-tech center console, clean and elegant, "something very special." Instead of a conventional shift lever has a button next to the design of a 10 "LCD with Ford SYNC and Voice-stacked and MyLincoln Touch system.

Lincoln Drive Control - adaptive suspension damping - are standard, there are many technologies, including changing the security lane, adaptive cruise control, park assist and blind spot on with Cross Traffic Alert. Buyers in this segment expect a lot of pampering - and I hope it is "responsible harvesting" of wood, heated leather seats, 11-speaker sound system, air filtration and air are satisfactory.

Part of Lincoln's re-invention strategy includes service 24/7 online "concierge" to simplify the shopping experience, and licensees with exclusive and personalized service. An important part of this service is the promotion of education "Clefs d'Or", the international association of professional concierge, a key cross-references throughout the world recognized for excellence in performance.

Not yet announced pricing for the new MKZ 2013, but Lincoln said, it should be roughly equal to the current model. They arrived in showrooms later this year.